Archived Newsletters

1.1.1 Proposed - Newsletter

The Newsletter/Peek printed newsletter development and distribution was overcome by the installation of the Web Site, and therefore the FWD BOD eliminated the effort Mid-Winter 2007.  The following is a proposal and plan to revive the newsletter using more modernized technical capabilities.

1.1.1.1 Mission/Objective:

To improve quality and regularity of contact with FWD Patrollers and Alumni by reaching out with E-newsletters and twice-yearly Patroller Peek “full newsletters” (and, a twice-yearly printed version for those several hundred FWD Patrollers/Alums with no email).  The two primary methods, both of which interconnect with the FWD website, would be the following:

• Design and implement a Constant Contact E-newsletter, which could be used on a monthly basis, as needed. Constant Contact is the technology that is currently being used by the National office to publish and present the new Final Sweep monthly E-letter. This E-letter would target 1,800 FWD Patrollers and ~200 Alumni by email on a regular, quality-format basis (and also takes them, for additional detail, to the FWD website.
• Twice yearly, “full” newsletters: the Division would do an "opening season" newsletter (in both PDF format for posting on the FWD web site, and a mailed version to those 200 or so Patrollers without an E-address) and a mid-season newsletter. At the MLR level, we send out a "Go Get It" email to about 450 MLR members and alums (which comes at no cost and in "full color", and a US mail version, about 70 hard copies (black and white), to those without email. Suggested is similar treatment for the FWD: 1,800 members reached via email notice and 200 more reached by the US mail version.

1.1.1.2 Proposed Supervisor: Name and Contact

Tim Viall
209.952.2750

1.1.1.3 Proposed Plan

Efforts and Timeline:

• Design Constant Contact E-newsletter, with the old Patroller Peek as a model. Summer 09
• Purchase Constant Contact for monthly use (allows sending monthly E-letters to up to 2,500 e-addresses), Summer 09
• Design “full Patroller Peek newsletter” (from 12 to 20 pages), using old version as a model. Summer 09

1.1.1.4 Proposed Budget

1. Expense for annual contract with Constant Contact- Allowing monthly E-letters for sent to up to 2,500 addresses - $252
2. Expense for “full Patroller Peek newsletters”, to be posted on FWD website (in full color) - No charge
3. Expense to print, twice annually, full newsletter for mailing to approx. 200 members without email (printed in black and white) - $320.
4. Expense for mailing, twice annually, to 200 members without email  (first-class postage) - $176.

Total annual expense  $748.

Income projections: While hard to forecast, the increase in both quality and frequency of contact with FWD members would yield additional income from enhanced attendance and Division events, conferences and educational programs.